In Switzerland and/or abroad, any commercial operation related to luxury goods, in particular watchmaking and jewelry, and any type of article related to the aforementioned products, including - but not limited to - research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import; supply of all goods (components, semi-finished products, finished products, etc.) and/or services related thereto to third parties, including - but not limited to - creative services, data management services and project management services; filing, acquiring, holding and selling patents or any intellectual property rights and acquiring, holding and granting licenses; granting loans and/or any other form of financing or guarantees and/or any other form of security to one or more shareholders, companies of the same group and/or third parties for their direct or indirect benefit, if it serves its interests.