The company provides consulting and other services in the field of health, fitness and performance sports, in particular in the sports of running, cycling, swimming and triathlon. It also provides services in the field of personal coaching, conducts lectures and seminars, and other information and training events, as well as creates and sells training materials and equipment. Furthermore, the company operates a video portal for the promotion and marketing of its own products and those of its cooperation partners and sponsors, as well as related services and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.