Operation of hair salons and provision of services in the areas of beauty and well-being as well as trade in cosmetic, beauty and care products. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds. It may also provide financing on its own account or for the account of others as well as provide guarantees and sureties for subsidiaries and third parties.