The company's purpose is to design and manufacture clothing and fashion accessories, trade in clothing and fashion accessories, operate an online shop and a fashion boutique, and organize fashion shows and events. Furthermore, the company aims to provide services in the areas of building maintenance, cleaning, and household help. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.