The company's purpose is: Creation, marketing, import and export of educational toys, such as educational toys or others; Training and sharing in all forms (website, conferences, courses or others) of advice or methods to help with family organization; Creation, conceptualization, development and marketing of all types of products, particularly in the fields of watchmaking and jewelry. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial or real estate transactions (in Switzerland, excluding transactions prohibited by the LFAIE), directly or indirectly related to its purpose, take participations in all commercial, industrial or financial companies (in Switzerland, excluding transactions prohibited by the LFAIE), create branches in Switzerland and abroad. The company is authorized to take financing, restructuring and intercession measures for the benefit of shareholders, group companies or third parties, as well as to grant loans or guarantees to shareholders, group companies or third parties when it serves its interests.