The company's purpose is: to engage in promotional and commercial strategy activities such as market analysis, support for commercial planning and programming, preparation of marketing studies, drafting of feasibility plans, and customer research with particular reference to professions requiring scientific research. The exercise of conference, seminar and training activities in the scientific, historical, sociological, philosophical and political fields. The exercise of the activity of production, organization and marketing of tourist and hospitality services of all kinds; the provision of services in the context of exhibitions, trade fairs and congresses. To achieve the company's purposes, the company may engage in the construction and renovation of buildings, as well as consulting in the management and maintenance of real estate. Finally, the company may acquire and sell real estate both in Switzerland and abroad and carry out all commercial and financial operations useful or connected to the company's purpose, as well as establish Swiss and foreign branches with a similar purpose.