The company is an online shop and a craft store specializing in the manufacture and sale of products for agriculture, equestrian sports, forestry, and household use. The core activities include the manufacture and sale of: agricultural products such as horn guides, livestock shears, and knives; equestrian care products such as brushes and leather care products; forestry products such as work gloves and pelts; craft products such as carved tree straps, bells, and souvenirs; leather goods such as belts, wallets, and bags; and metal goods such as bridles and harness parts. The company also offers personalized products and has a close connection to traditional Swiss craftsmanship.