The company's purpose is to provide private concierge services and personal assistance; to organize trips and all types of events and gatherings; to provide marketing and public relations services for any business; to operate public establishments, catering services and trade in all types of products; to perform construction services, including general contracting, transformation and development of real estate; to provide property management; to import, export and trade in used vehicles and mechanical parts, to operate a repair workshop and engage in all activities related to the automotive industry. The company may also engage in any other activity directly or indirectly related to these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts necessary to develop and expand its purpose or directly or indirectly related thereto.