The core activity of SAZ is the development and provision of industry solutions for marketing and sales, direct marketing services, and address data. The focus is particularly on acquiring new customers and donors, as well as customer relationship management (CRM). The specific services include: customer consulting, development and implementation of multichannel campaigns, analysis and forecasting of consumer behavior, fulfillment, telecare, address updating and validation, and creation of customer profiles and selection of address lists. SAZ thus offers a comprehensive range of services for companies to optimize their marketing and sales strategies and strengthen their customer relationships.