The company's purpose is to provide advice and training in the field of finance for individuals; the production, publishing, co-publishing, and distribution of editorial content in all forms, the development and trade of software, the creation of photographs and videos, the preparation and organization of training in all forms, particularly in the fields of business valuation and best practices, the organization of events, the creation and marketing of websites, the provision of services to companies, particularly in the field of marketing and the creation of infoproducts, and the management of intellectual property rights. The company also aims to acquire, hold, manage, and dispose of interests in companies in Switzerland or abroad, with regard to real estate interests in Switzerland, these will be limited to an exclusively commercial allocation. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.