The company's purpose is the creation, management, and operation of online and physical stores, import-export and trade of all types of products, the development and marketing of software, any digital marketing services and content creation, as well as any consulting, training, and support activities in these fields. It may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto, including granting loans to its partners or to third parties.