The core activity of the Swiss Council of Shopping Places (SCSC) is to promote active exchange and maintain contacts between members and partner organizations from the retail, commercial real estate, and shopping center industries, as well as cities and municipalities. This is achieved through various activities such as specialist forums, annual congresses, study tours, networking events, training programs, and the provision of market data, reports, and studies. The Swiss Council serves as a business-to-business platform where members can present their services or companies.