The company aims to provide services such as consulting, marketing and brokerage of athletes; the organization of events and the marketing and trading of products; the operation of a café or restaurant business; the acquisition, holding, management and disposal of brands, copyrights, patents, licenses and intellectual property rights of all kinds, in particular insofar as they are related to the company's main purposes; the acquisition of or participation in any companies; in general, the performance of all commercial, financial and industrial operations, including with securities or real estate, which are directly or indirectly useful for the pursuit of the main purposes; the company may in particular provide financing and grant guarantees and warranties for third parties; the establishment of branches in Switzerland and abroad.