The company's purpose is to provide makeup services, in particular the execution of make-ups in the fields of film, photography, advertising and TV, as well as the provision of additional services in this area. It may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.