The core activity of Schober Information Group Deutschland GmbH is to provide data and MarTech solutions for companies, particularly in the area of dialogue marketing and digital transformation. This includes the development and deployment of customer data platforms (CDP), such as the "udo" platform, as well as the enrichment of customer data through the combination of various data sources. The company supports its customers in tapping new target groups, developing personalized multi-channel marketing strategies, and efficient customer communication.