The company aims to develop, manufacture, market, and trade products for shoe, textile, and household care, as well as other household, leisure, sports, garden, lifestyle, and consumer goods through its own online shops and other distribution channels. It can provide consulting and coaching services in the areas of e-commerce, brand building, product development, and online trading. The company is authorized to acquire, manage, exploit, and dispose of intellectual property rights such as trademarks, designs, licenses, patents, and copyrights. The company can establish branches and subsidiaries in and outside the country and participate in other companies in and outside the country, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate in and outside the country. It can also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.