The company's core activity is the development and application of the SCOAP profile, a model for measuring emotional needs, engagement, and well-being in the workplace. The company offers various services, including: conducting workshops and assessments to measure well-being, engagement, and performance in organizations; creating individual and organization-wide reports to identify strengths and weaknesses; and providing tools and resources for coaches and leaders to utilize the results of the SCOAP profile and improve team and organizational performance. The company focuses on applying scientific insights from behavioral neurology and psychology to help organizations and individuals improve their performance and well-being.