The company is engaged in the production, trade and technical dissemination of media content of all kinds and conducts all business related to the economic exploitation of media rights, is involved in the conception, construction, operation and brokerage of media platforms in terms of content, technical and commercial aspects; advises and supports third parties in identifying, conceiving, building and operating media-related business models. The company advises media and other companies in the areas of editorial contributions, advertising, realization of communication and advertising concepts, planning and implementation of events of all kinds. This includes marketing communication, services, consulting, planning, visual design, text editing and realization for information, communication, PR and sponsoring as well as brokerage and coordination of special tasks and cooperation with external specialists. The company develops and markets advertising activities and related services; can acquire advertising rights and licenses, trade in advertising articles and consumer goods, and participate in similar or identical companies, found, acquire and sell them. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.