The company's purpose is to conceive, organize and carry out events, sports events (in particular in the field of motocross and enduro), musical, cultural and social events of all kinds, as well as the takeover of agencies and representations in various fields, marketing of personality rights, conclusion and brokerage of sponsorship contracts, including the establishment and operation of the associated gastronomic facilities; trade, import and export, purchase and sale, including online shop and mail-order business, of material and immaterial investment and consumer goods on its own account and on behalf of third parties, as well as related consulting; provision of IT services; the acquisition, financing, leasing, permanent management and disposal of participations in companies of all kinds, as well as the uniform management, takeover of corporate management and representation, management, leadership, control and steering functions in the participating companies; the development, acquisition, use, disposal, licensing of intellectual property rights, such as patents, licenses, copyrights and trademarks or usable processes; the provision of financing for its own account or for third parties, arrangement of credit and financial transactions for the participating companies, as well as security transactions, including the granting of guarantees and sureties, pledges, global assignments, security transfers, security assignments and indemnification for participating companies and third parties, even if these legal transactions are in their exclusive interest. The company may engage in related fields and is authorized to carry out all business and measures that appear to promote the company's purpose directly or indirectly. It may establish branches and subsidiaries at home and abroad and acquire, encumber, sell and manage real estate at home and abroad.