The company's purpose is: the creation of new brands in the fashion sector, production and packaging in the textile sector in general, tailoring work, the purchase, sale, import, export, trade and distribution of clothing and footwear for men, women and children with related accessories. The management of sales outlets. Consulting, brokerage and license management. The company may acquire interests, shares, participations in other companies or firms with similar or analogous purposes, financing of the participating companies and administration of the participations. The company may assume representations and carry out any financial and commercial operation or useful for achieving the social purpose. The company may also register and/or exploit patents in general. The company may open branches in Switzerland and abroad. The company may undertake any activity aimed at achieving the social purpose.