The core activity of Secret Nature GmbH is the marketing and sale of products focusing on nature, health, wellness, and spirituality. These include, among others: herbal and spice liqueurs, CBD hemp products, natural cosmetics, therapeutic ear candles, magical amulets and symbols, essential oils and accessories, incense charcoal and incense sand, vaporizers and accessories, ethnobotanical natural products, and consciousness-expanding literature and research. The company also operates retail stores in Thun and Bern and offers events and workshops focusing on health, wellness, and spirituality.