The company's purpose is the sale of jewelry at home, the trade in traditional clothing, as well as the import and export of all goods. The company may establish branches in Switzerland and abroad; it may acquire participations in all companies in Switzerland and abroad, grant loans, in particular to associates, acquire or establish similar or similar companies and take over all functions that are intended to develop the purpose of the company or that have a direct or indirect connection with its object, as well as all financial and real estate transactions related thereto.