The company's purpose is to trade in goods of all kinds, in particular to trade in cosmetic products and lifestyle products. Furthermore, it aims to develop, acquire, manage and trade intellectual property rights. In addition, it aims to advise natural and legal persons on strategic and operational issues and to provide services in this context both domestically and abroad. The company can establish branches and subsidiaries both domestically and abroad and participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate both domestically and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.