The company aims to operate a publishing house for magazines of all kinds, provide consulting and concept development services, as well as other services in the fields of marketing and media, further consulting services focusing on corporate and management development, personnel management, training, coaching, and implementation projects, including the provision of management capacities on a temporary basis. The company also organizes events of all kinds, particularly in the areas of sports and concerts, and engages in the distribution, marketing, and trade of goods of all kinds. The company may participate in other companies, acquire or establish similar or related companies, set up branches and subsidiaries, and enter into all transactions and conclude contracts that are directly or indirectly related to the company's purpose. The company may acquire, sell, encumber, manage, rent, and develop real estate. The company may also provide financing for its own account or for third-party accounts, as well as grant guarantees and sureties for subsidiaries and third parties. Furthermore, the company may acquire, register, manage, encumber, and sell patents, licenses, and intellectual property rights of all kinds.