The company's purpose is to provide services in the fields of creative consulting, design, management and leadership training, art and cultural projects, brand development, digital and analog production, and distribution. This includes consulting and implementation in sustainable, artistic, and innovative areas such as event management, product development, content creation, organizational development, and corporate wellness. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.