The company aims to provide services in the fields of media, particularly publishing and publication, marketing and communication, corporate management, event and brand management. Furthermore, the company offers coaching in the aforementioned areas as well as life coaching. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.