The company's purpose is to provide consulting, development and implementation services, as well as comprehensive services for the establishment, development and further development of companies, particularly in the areas of strategy, processes and technologies in branding, design, marketing, communication and IT. It can provide financial and business management services and trade in goods of all kinds (import and export). The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also arrange financing for its own account or for the account of third parties, and provide security for liabilities of affiliated companies.