The company's purpose is the selection, import, distribution, consulting, export, promotion, and marketing of wines, spirits, and cigars, as well as all types of related articles and accessories. The company may organize courses, tastings, and any other type of events related to gastronomy, wines, and cigars. It may create branches both in Switzerland and abroad, participate in other companies in Switzerland and abroad, grant loans, particularly to partners, acquire or create similar or related businesses, buy or sell real estate, except for transactions prohibited by the LFAIE, and perform all functions that are likely to develop the company's purpose or that have a direct or indirect relationship with its object, as well as all related financial and real estate operations.