The core activity of the company 'Simplify New Media' is the creation and implementation of digital marketing strategies, particularly for hotels and tourism companies. This includes: the creation and optimization of web presences, the conception and execution of social media campaigns, the development of digital marketing strategies, the creation of content for digital channels, and the design of graphics and websites. The company supports its customers in improving their digital visibility and reach, with the goal of addressing new target groups and retaining existing customers.