The company's purpose is to distribute and sell advertising, advertisements, announcements and publications of all kinds, to acquire advertisements, to engage in online marketing, to trade in digital and print media, and to provide services in these areas. It can carry out advertising campaigns of all kinds and offer consulting services in the media sector. Furthermore, it aims to provide services in the real estate sector, in particular the management, brokerage and administration of properties of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company. The company can also acquire, hold and sell properties, securities, copyrights, patents and licenses of all kinds, and trade in goods of all kinds. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.