The creation, import and export, wholesale and retail trade of clothing and fashion accessories, jewelry, costume jewelry and footwear. Provision of services in the hotel and catering industry, management of restaurants, hotels, bakeries, pastry shops or other related businesses, as well as the production and trade of food, beverages and luxury goods. The import and export, wholesale and retail sale of alcoholic beverages, beer and wine. The company may acquire, hold and realize rights to intangible and immovable assets both in Switzerland and abroad. It may establish branches in Switzerland and abroad and participate in other companies. The company may carry out any other activity related to or connected with the achievement of its corporate purposes.