The ownership, development, consulting and management of intellectual property (trademarks, patents, copyrights) related to the fashion world, and in particular to tailoring, object design and perfume production. The company may acquire and manage licenses, as well as provide related services. The company also aims to participate in Swiss and foreign financial, industrial, commercial and real estate companies, as well as the long-term administration of participations (holding). It can acquire, manage and sell shareholdings or partnerships, as well as company shares, participate in other companies and their financing. Finally, the company may carry out all operations that have a direct or indirect relationship with the company's purpose, both on its own account and on behalf of third parties.