The company's purpose is to trade and execute orders in the field of advertising. In particular, trade in printed matter, advertising and gift items, as well as the execution of signage, painting, design and web design projects. It can engage in the trade, import and export, and rental of vehicles of all kinds, and provide advisory and intermediary services in the field of finance. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. Furthermore, it can acquire, encumber, sell and manage real estate in Switzerland and abroad, also provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.