The company's purpose is the purchase, sale and cutting of diamonds, precious and semi-precious stones in Switzerland and abroad; the setting of diamonds, precious and semi-precious stones; the development and manufacture of watchmaking and jewelry-jewelry pieces; the creation of objects and the exploitation of patents in the fields of watchmaking, jewelry, jewelry and luxury; the marketing of ideas or projects related to the aforementioned fields. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or found companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts intended to develop its purpose or related thereto directly or indirectly.