The purpose of the company is to hold and trade participations, mainly in the hotel sector, as well as to provide services in the areas of management consulting and marketing related to the operation of hotels. It can acquire, manage, encumber and dispose of intangible rights, participate in other companies, establish subsidiaries, and acquire, encumber and dispose of real estate. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it, and establish branch offices in Switzerland and abroad.