The company's purpose is to provide services, project management and related consulting in the sports sector; to advise individuals and companies on brokerage and commission transactions; to trade in advertising, media, intellectual property and transfer rights for the benefit of football players and other athletes, coaches, sports clubs, sports companies and sports organizations in Switzerland and abroad; to conduct courses and seminars in the sports and business sectors; to provide sponsorship and marketing services as well as to engage in cross-border trade in goods of all kinds, particularly in the sports sector. The company may participate in other companies, establish branches and agencies in Switzerland and abroad, found subsidiaries, acquire, manage and sell intellectual property rights and real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company directly or indirectly or that relate to the investment and management of the company's assets.