The company's purpose is to provide services and trade in the fields of art, marketing, advertising, communication, and online shops. The company may also participate in, found, acquire, and merge with other companies of any kind, both domestically and abroad. It may engage in franchising as a franchisor and franchisee, establish branches abroad, participate in, acquire, or establish other companies in Switzerland and abroad, acquire, utilize, and sell industrial property rights, know-how, intellectual property rights, and real estate, as well as enter into any business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.