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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Toys & Baby ProductsDietlikonSmyths Toys AG
Smyths Toys AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Smyths Toys AG is a retailer of toys, baby products and games. The company also offers products in outdoor, ride-ons, learning toys and gifts.

AI-generated
Offering

Products & services

Industry:Retail - Toys & Baby Products
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4.2/5

Smyths Toys AG

✓ Offered3
Toys
Toys for different age groups, including vehicles, dolls, board games, plush toys and construction toys, plus branded and licensed products.
Baby Products
Baby products including prams, car seats, high chairs, nursery furniture and accessories for infants and toddlers.
Outdoor Toys
Outdoor toys such as ride-ons, play equipment, trampolines and other toys for outdoor use.
Trust & reputation

ranQ Trust Score of Smyths Toys AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 100% · As of October 2026

Smyths Toys AG scores 60.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.30.624%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Smyths Toys AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Smyths Toys AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Smyths Toys AG scores 70.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.40.04%
Qualifications+0.00

Smyths Toys AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 3.5 out of 5 stars from 62 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.5
of 5

Aggregated from 62 reviews across all connected sources

Sources
GGoogle3.562
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

June 22, 2024Media
Kundin empört: Smyths verweigert Aktionspreis an der Kasse
blick.ch
August 22, 2022Media
Smyths Toys bei Jumbo: Noch vor Burger King kommt Spielwarenriese nach Bachenbülach
tagesanzeiger.ch
January 27, 2021Media
Einkaufsparadies Oftringen: Toys «R» Us wird in in eine Smyths-Toys-Filiale umgetauft
aargauerzeitung.ch
April 1, 2019Media
Smyths Toys legt in der (Ost-)Schweiz los
leaderdigital.ch

Knowledge

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Comparisons

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Location

Industriestrasse 29
8305 Dietlikon
Opening hours
Mon
09:00 - 19:00
Tue
09:00 - 19:00
Wed
09:00 - 19:00
Thu
09:00 - 19:00
Fri
09:00 - 20:00
Sat
09:00 - 17:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-106.090.137
Founded
1999 · 27 years
Last commercial register change
May 17, 2022
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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