The company's purpose is to provide services in the marketing and sales sector, particularly in direct marketing, as well as to trade in goods of all kinds, especially products related to interior design. Furthermore, the company aims to provide coaching and consulting services in the areas of interior design, lifestyle, and design management in interior construction. The company may conduct seminars and courses. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage intellectual property rights and real estate in Switzerland and abroad, as well as provide guarantees and sureties for subsidiaries and third parties, and arrange financing for its own account or on behalf of others.