Establishment, operation, maintenance and marketing of Internet platforms, in particular digital marketplaces, as well as the acquisition, administration and disposal of participations in both national and foreign companies in the field of Internet platforms, in particular digital marketplaces, through the provision of additional related services both in Switzerland and abroad. Development, realization and management of websites and applications for mobile devices. Creation of online advertising campaigns. Sale of advertising space. Social media management. Optimization of websites on search engines. Market research. Creation and management of databases. Creation, management, production and distribution of products and media, CDs, DVDs, multimedia content for audio-video streaming, e-books, podcasts, translation services. Organization of public events. The company may establish affiliated companies and branches in Switzerland and abroad, as well as participate in other companies. The company may acquire, hold, administer, encumber, valorize and sell land and intellectual property rights. Carry out financial and commercial operations directly connected with the company's purpose; acquire, sell, administer movable and immovable property, register trademarks, carry out import-export transactions, as well as participate in other companies with similar or analogous purposes both in Switzerland and abroad. The company may also carry out all other commercial, financial or other activities directly or indirectly related to the company's purpose. The company may grant direct or indirect financing to third parties or to other companies in which it participates directly or indirectly, as well as to shareholders, through loans and/or other financing with or without remuneration. The company may secure itself for its own commitments or for the commitments of the aforementioned natural or legal persons, through pledges, assignments, fiduciary transfers, guarantees of any kind or offset obligations with or without remuneration.