The company aims to provide advertising services as well as consulting and implementation services for companies and private individuals in the field of online marketing, particularly in the areas of social media marketing and performance advertising, strategy work, conception, creation, realization, implementation, and optimization of marketing and communication measures in digital marketing. In addition, it involves content creation and advertising with AI (such as AI-supported content production, campaign planning, media buying, testing/optimization, reporting), the development, consulting, and implementation of automated, AI-supported processes in digital marketing, particularly for marketing workflows, content creation workflows, as well as marketing automation systems, coaching, training, as well as workshops and training for companies and private individuals in the areas of digital marketing, content, advertising, and automation. Product development as well as marketing, sales, and operation of its own products, including offers and solutions (digital and/or physical), including related marketing and communication services as well as the sale, operation, or provision of software solutions and tools that support the aforementioned purposes (e.g., platforms, automation, or analysis solutions). The company may establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also provide financing for its own or third-party account as well as issue guarantees and bonds for subsidiaries and third parties.