The company's purpose is to trade, import and export goods in the areas of cosmetics, hairdressing and beauty utensils as well as fashion accessories. The company can conduct all business that is related to the company's purpose or suitable to promote the company's purpose. It can acquire other companies and participate in other companies in Switzerland and abroad and establish branches. Furthermore, it can acquire, encumber, mortgage, manage and sell real estate. It can also acquire, sell and grant patents, licenses and other intangible and tangible assets.