The company aims to conceive, organize, carry out, and market events and event formats of all kinds, particularly in the entertainment, cultural, and leisure sectors. This includes, among other things, event operations, ticket and advance sales, the operation of catering services, as well as the provision of related services. Furthermore, the company aims to trade and distribute goods of all kinds, particularly merchandise items, textiles, as well as audio and visual media. The company may establish branches and subsidiaries both domestically and abroad, and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.