The company's purpose is to provide consulting services in the fields of strategy, business development, marketing, finance, administration, and management, as well as to create concepts and business plans, and to trade in goods and provide services in the field of store construction, in particular sales, consulting, trading, assembly, service, and repairs of and on stores and in the construction sector. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in or acquire other companies in Switzerland and abroad. It may acquire, finance, create, hold, sell, or rent properties in Switzerland and abroad. The company may engage in all commercial and other activities that are connected with its purpose.