The purpose of the company is: the creation, design, production, distribution, import and export, retail and wholesale trade of clothing, footwear and fashion accessories, perfumes and essences, as well as the management of sales outlets and commercial activities in the sector of interest. The creation and exploitation at national and international level of registered and unregistered trademarks, marketing, promotion and exploitation of the image, organization and management of events in the fashion sector. The import and export of textile products, clothing, accessories and haberdashery items, both wholesale and retail, on its own account or on behalf of third parties through stores and/or franchise networks and/or on a sale-or-return basis. The management of a laboratory for the creation and repair of clothing and accessories, as well as participation in fashion shows, events, exhibitions and fairs, as well as the implementation of marketing projects and sector studies. The acquisition, holding, management and sale of business brands, licenses, royalties, property rights, patents, models, processes or secret formulas or any other intangible right, with its own brand or with a license for a brand. The company may operate in the field of advertising collection through all means of distribution. The company may perform all acts necessary, commercial, financial and banking, at the sole discretion of the administrative body, for the implementation of the company's purpose. The company may assume Swiss or foreign representations, participate in other companies with a similar purpose.