The company's purpose is to provide all services in the fields of marketing and communication, consulting, public relations, corporate consulting, IT, games, market research and all related fields, as well as similar work in Switzerland and abroad. The company aims to offer training and further education in these areas, both in Switzerland and abroad. The company may promote the interests of its shareholders and/or directly or indirectly affiliated group companies. It may also participate in financing, in particular by granting loans and/or guarantees or other securities to its shareholders, employees and/or directly or indirectly affiliated group companies, even if these loans and/or securities are in the exclusive interest of its shareholders, employees and/or affiliated group companies, and this may be done under preferential conditions without interest. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate and rights thereto in Switzerland and abroad. The company may acquire, manage and sell securities and/or intellectual property rights of all kinds, as well as grant licenses.