to provide all services related to art and design, in particular the production and marketing of videos and works of art, the trade of all types of products, graphics and scenography, the production and assembly of exhibitions as well as the organization of events. In general, the company may carry out all commercial, financial, movable and immovable transactions (excluding transactions prohibited by the LFAIE, it being specified that any real estate assets will be used exclusively for commercial purposes) and conclude all contracts that are suitable for developing its purpose or relating directly or indirectly to it. It may participate in companies or enterprises with a similar or other purpose and establish branches in Switzerland and abroad, as well as grant loans or guarantees to associates, its subsidiaries or branches or to third parties, if this promotes its interests.