The company aims to provide services in all areas of personal development and personnel training, specifically including training, individual and team coaching, as well as consulting and coaching in the fields of leadership, mental, sports, health and fitness, including the publication of print media. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.