Operating an online shop and a local business in the areas of fitness and lifestyle, as well as importing and exporting goods in the aforementioned areas. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.