The company's purpose is to design, manufacture, distribute and license luxury items such as jewelry, watches, sculptures, as well as to acquire, hold, manage and dispose of participations in companies in Switzerland or from Switzerland, either on its own account or on behalf of third parties. The company may establish branches in Switzerland and abroad, take over representations and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it.